market penetration

We can cover agreements governing the appointments of agents, distributors, franchisees, and concessionaires as well as e-commerce and Information Technology agreements.

Markets are more complex than they have ever been. Getting your goods and services to customers can necessitate a multi-faceted approach to advertising, selling online, appointing strategic ‘partners’ such as agents, distributors, franchisees and concessionaires.

The law of agency and the application of the Commercial Agents Regulations provide a trap for the unwary. The degree to which businesses can dictate how their products will be marketed over the world wide web is also a tricky area of law.

We can offer practical guidance based on a mine of experience to help your business achieve its intended objectives and maximise sales in local and overseas markets.

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